Upskill or PERISH (?)

Companies grow faster than people do.

This is a harsh reality of business.

So, as a leader, how can we keep up with our own company's success?

By Learning HOW to Learn.

We can't just up-skill our technical skills, we also must up-skill our mindset and mental models.

The platforms evolve, trends shift, and what worked last month could flop today. If you're not constantly improving, you're falling behind.

Up-skilling isn’t just about learning new features or mastering the latest tool.

It’s about building adaptability.

Making it your default-mode (this takes time but it’s worth it!)

The people who keep winning aren’t chasing every new hack—they’re refining their skills to stay effective no matter what changes.

The real game is about being flexible enough to spot new opportunities and fast enough to act on them.

If you want to keep winning, you have to commit to growth. Keep learning, or get left behind.

A few simple ways to up-skill yourself in this arena:

1 - Stay Updated on Platform Changes: Follow updates directly from platforms like Twitter, LinkedIn, Instagram, and YouTube to stay ahead of algorithm shifts and new features.

2 - Join Mastermind Groups or Communities: Engage with like-minded people in groups focused on social media growth, where you can exchange tips, learn strategies, and keep yourself accountable. (Check out the Growth Network to sharpen your skills)

3 - Follow Industry Experts: Learn from the best by following top creators, influencers, and marketers. Study what they do and adapt it to your style.

4 - Practice Content Creation Daily: Post consistently. Whether it’s writing tweets, recording videos, or designing posts, the more you practice, the sharper your skills get. There’s nothing that can replace daily posting for long-term success.

Best,

Brett Erik

P.S. Every week I send an email to premium subscribers with templates, tips, and tricks on how to grow, scale, and monetize their social media accounts.

Want access? Click the link below: