The real secret to LinkedIn content in 2025?

The algorithm doesn’t buy from you.
People do. And in 2025, they trust less than ever.

We’re living in the age of filters, frameworks, and AI-written everything.

People are skeptical.
They’re burnt out.
And they can smell BS from a mile away.

That’s why the real unlock for LinkedIn isn’t clever hooks or viral templates.

It’s authenticity.

What does that actually look like?

• Sharing lessons you’ve actually learned—not recycled advice

• Writing how you talk (not like a blog post)

• Admitting mistakes, pivots, and what you’re figuring out

• Telling stories that connect, not just facts that impress

Why it works in 2025:

Because trust is the new algorithm.

People follow people they feel.
They hire people they believe.
And they engage with content that feels real.

If your posts sound like everyone else’s…
They get scrolled past like everyone else’s.

Being real is a not-so-secret super power on LinkedIn.

That’s how you stand out.
That’s how you build real connections.
And that’s how the right people find, and trust, you.

Best,

Brett Erik

P.S. If you’ve been waiting for a sign to begin building your own personal brand, this is it.

Check out the Growth Network_👇