Keep the problems coming

As a builder, it’s easy to become obsessed with your product or service.

With your unique solution.

You refine it, perfect it, and pour everything into making it the best it can be.

But here’s the truth: The problem you’re solving matters more than the solution itself.

When you deeply understand the core problem, the right solutions become clear. The problem guides your thinking, ensures your offering stays relevant, and keeps you aligned with what customers actually need.

The most common mistake?

Getting too attached to your initial solution.

When that happens, you risk losing touch with the real issue you set out to solve in the first place.

So, how do you avoid this trap?

Keep your feedback loops wide open.

Talk to your customers.
Listen to their frustrations.
Pay attention to how their needs evolve.

Your best ideas won’t come from your own mind—they’ll come from the people experiencing the problem every day.

Stay focused on the problem, and the right solutions will follow.

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And to wrap it up, here’s one of my favorite quotes from Tony Robbins

Best,

Brett Erik

P.S. If you want to take the next step toward building your own Personal brand, check out the Growth Network