- Branding OS
- Posts
- High-Conversion Profile page
“How should I set up my LinkedIn profile?”
“What should go in my bio?”
“Do you think it’s a good profile picture?”
I get questions like this all the time.
Here’s your 5 Point Checklist for High-Conversion LinkedIn profile design.
So visitors to your profile give the YES when it counts:
1. Your Headline = Your Hook
Your headline is the single most valuable real estate on your profile. Most people use it for a job title.
Instead, use it to answer:
👉 Who do you help?
👉 How do you help them?
Bad: “CEO at X Company”
Better: “Helping DTC brands scale to $10M+ with performance creative + paid media”
You’ve got 220 characters. Use them wisely.
Pro-tip: Add something unique about you. Something that differentiates you and builds trust with authenticity.
People judge you in 0.2 seconds.
A low-effort photo or blank banner screams “inactive.”
✅ Use a crisp, close-up headshot with good lighting and a neutral background.
✅ Create a custom banner that shows off what you do, who you serve, or social proof (logos, testimonials, media mentions).
It’s not vanity—it’s trust-building.
3. The About Section = Your Sales Page Copy
Don’t treat this like a bio. Treat it like a pitch.
Answer the question “why should I follow or connect with you?”
Structure it like this:
Who you help
What problems you solve
Your credibility
Proof (metrics, results, testimonials)
Clear CTA (DMs, Calendly, Company page, etc.)
Write like a human & skip the jargon.
Pro-tip: Pretend you're writing to one ideal client.
4. Featured Section = Your Portfolio
Most people ignore this. That’s a mistake.
Use this space to show what you do:
Case studies
Testimonials
Top-performing content
Free resources
Press features
Don’t just say you're good—prove it.
Pro-tip: Put your best performing content in this section. Even better if you add a specific link for your newsletter or company website.
5. Experience Section = Storytelling, Not Job Descriptions
Each experience entry should support your current positioning.
Instead of a list of tasks, write short blurbs about:
The problems you solved
The results you delivered
The skills you used or mastered
If it doesn’t support your brand today, cut it or condense it.
Bottom Line:
People decide in 10 seconds whether you’re worth their time.
An optimized LinkedIn profile works 24/7—so you don’t have to.
Spend an hour on it once, and you’ll start seeing the inbound opportunities stack up.
Here’s a great breakdown by Connor Gillivan (give him a follow for more!):
Best,
Brett Erik
P.S. If you’ve been waiting for a sign to begin building your own personal brand, and growing your opportunity & impact, this is it.
Check out the Growth Network👇