Engineering "Luck"

If you've spent any substantial time building a business, you know this deeply:

there are TONS of things you can't control

You can't control:
- when people are ready to purchase
- when people become aware of their problem/your solution
- when people decide to be online, etc.

This is what we mean when we say "reps increase surface level of luck"

It means the chance that your post, your ad, your email, your phone call, arrives at the opportune time goes up as your reps increase.

One danger is doing too much and not sharing enough (not enough exposure)

The other danger is telling too much and not doing enough (not enough raw content)

Both can be troublesome for your online goals, but my gut tells me that not posting is likely the greater danger here.

Take a look at this for added food for thought:

You want to the in the TOP RIGHT of this graph.

Increase your luck by INCREASING action and INCREASING telling.

Do more. Post more.

Go win.

Keep building,

Brett Erik

P.S. Posting on socials is the simplest way to increase your leverage and surface area of luck.

Below is a program I personally designed for people going from Zero to 1 on X, Linkedin, and Newsletters. Take a look: