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- AG1 knows something we don't...
AG1 has cracked the psychology of subscriptions, making their product feel essential.
If you’re building a brand or business, there’s a lot to take away from their strategy.
Which of these lessons could you apply to your business today?
1. They Sell Identity, Not Just a Product
AG1 doesn’t market a greens powder; they market health, energy, and peak performance. Their branding makes customers feel like they’re investing in a better version of themselves—not just another supplement.
🔑 Lesson: Sell the transformation, not just the product.
2. A Frictionless Subscription Model
AG1 makes subscribing the default choice.
They bundle convenience, discounts, and free perks (like a shaker and travel packs) to make a monthly subscription feel like a no-brainer.
🔑 Lesson: Remove friction. Make subscribing easier than buying once.
3. Leveraging Influencers & UGC
From Tim Ferriss to Huberman Lab, AG1 partners with trusted authorities who embody health and performance.
Their audience sees AG1 as endorsed by the best, creating instant credibility.
🔑 Lesson: Borrow trust from influential voices in your niche.
4. Retention-Focused Marketing
AG1 nurtures customers with habit-building content, reinforcing why they should keep using the product.
Their emails, social proof, and education-based marketing keep people engaged long after the first purchase.
🔑 Lesson: Educate and engage—don’t just sell.
By positioning itself as the best all-in-one supplement, AG1 justifies its premium price. Customers don’t compare it to cheaper alternatives because it’s in a category of its own.
🔑 Lesson: Position your product as category-defining, not just another option.
Sidenote: I’m not affiliated with AG1 (but maybe should be, I love their stuff). I’ve used AG1 on and off for a few years and I genuinely love the product.
What I love most about them is that their product, marketing, and identity all match up perfectly, which is why I firmly believe they have been so successful.
Best,
Brett Erik
P.S. Every week I send an email to premium subscribers with templates, tips, and tricks on how to grow, scale, and monetize their social media accounts.
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