Consistency matters.

Consistent posting opens the door, but it’s just the start.

What you post matters more.

If you want to grow your audience, attract clients, and build authority on LinkedIn—these are the 5 types of content that get attention (and results):

1. Value Posts (Teach Something Useful)

✅ Tips, frameworks, mental models
✅ Breakdowns, lessons, step-by-step guides
✅ “Here’s how I did it” stories

Why it works: You become the go-to expert by solving real problems.

2. Personal Stories (Show the Human Side)

✅ Career pivots, mistakes, mindset shifts
✅ Behind-the-scenes of your day, wins, or failures
✅ Lessons from past experiences

Why it works: Stories build connection. And connection builds trust.

3. Proof + Results (Build Authority Without Bragging)

✅ Screenshots of growth or wins
✅ Case studies from clients
✅ Before/after comparisons

Why it works: Social proof shows you’re legit—without needing to say it.

4. Engagement Posts (Spark Conversations)

✅ Contrarian takes
✅ Thought-provoking questions
✅ Polls or “hot takes”

Why it works: Comments = reach. These posts start meaningful threads.

5. Content Sharing (Extend Your Ecosystem)

✅ Link to a new podcast, blog, YouTube, etc.
✅ Newsletter snippets
✅ Event announcements or community plugs

Why it works: Keeps your audience in your world—across platforms.

The bottom line is this: You don’t need to go viral.

You just need to be consistent—with the right mix of content.

Start with 2–3 of these types. Rotate weekly.

And most importantly: write like a human.

Social media timelines are essentially one big group chat, so getting yourself out there can open up opportunities that would never otherwise happen.

Happy building!

Best,

Brett Erik

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